--- slug: "client-portfolio" title: "Client Portfolio" template_kind: "custom-update" template_version: "v2" business_name: "MP Design Studio" --- # Client Portfolio We are MP Design Studio, an Edmonton-based website, branding, and marketing studio for small businesses. Our portfolio covers brand positioning, website experiences, conversion systems, campaign programs, and practical operating workflows. Each project is planned around a clear customer action—learning, trusting, contacting, booking, or buying—and includes implementation support after launch. View our project portfolio: https://manavjig.com/projects ## How we document project work Our case studies describe the client challenge, the solution, the working approach, project deliverables, outcome metrics, scope, team roles, timeline, and a client quote where available. Our portfolio includes projects in: - Food and beverage - Home services - Fitness - Creative services - Dental care - Logistics - Veterinary services - Executive coaching - Retail ## Selected projects ### Cabinets & Cup Co. — Brand Relaunch - **Industry:** Food and beverage - **Scope:** Branding, website, and local SEO Cabinets & Cup Co. combined an artisan coffee concept with cabinetry and needed a clearer brand voice, improved content flow, and a website aligned with its in-store experience. We conducted local customer interviews and mystery-shopper research, mapped the customer journey from discovery through repeat visits, and created a lightweight style kit for social media, menu cards, and signage. We also repaired the website’s image hierarchy, reduced landing-page friction, tested three homepage versions across two launch cycles, and documented a post-launch operating playbook for weekly updates. **Reported outcomes:** - Brand awareness score increased 55% in three months - Direct reservation form submissions increased 61% - Average social engagement doubled ### Greenline Plumbing — Website Overhaul - **Industry:** Home services - **Scope:** Web, conversion, and analytics Greenline Plumbing needed a faster route for emergency-service customers to find booking information and identify the right next step. We interviewed field dispatch staff, mapped response problems, created one-click call actions for the three main emergency paths, and built service-intent pages for leaks, blockages, and commercial calls. The project also included an estimate form with conditional questions, local emergency keyword updates, a dispatch-ready lead handoff email template, mobile performance and accessibility improvements, and a monthly lead-source dashboard. **Reported outcomes:** - Mobile lead clicks increased 78% - Time on page increased 35% - Emergency call-to-quote conversions improved 54% Jordan B., Owner, described the new lead flow as moving from confusion to action within seconds after each campaign. ### Northway Fitness — Community Campaign - **Industry:** Health and fitness - **Scope:** Email, campaigns, and community Northway Fitness had strong class attendance and referral activity but lacked a consistent campaign structure and member-education process. We mapped referral triggers and incentives, created a membership lifecycle map, developed 12 weeks of themed newsletter content, refined the onboarding email cadence, and added a dashboard connecting leads with attendance data. Deliverables included a referral playbook, incentive policy, signup workflow, automated reminders, social and in-gym conversion assets, retention tracking, and a quarterly campaign retrospective template. **Reported outcomes:** - Membership renewals improved from 62% to 84% - Referral leads increased 49% - Monthly newsletter open rate reached 41% Dani R., Operations Director, said the marketing system became repeatable and manageable for the internal team. ### Atelier Design Studio — Internal Workflow - **Industry:** Creative services - **Scope:** Operations, team alignment, and delivery Atelier Design Studio needed more predictable project handoffs and a single place for clients to check progress. We audited active projects, defined status and phase terminology, created task templates, designed a client portal flow for review checkpoints, and piloted the workflow with two active clients before wider rollout. The final system included a workflow map, role ownership, recurring design-category templates, a shared review queue, client-facing progress views, delivery expectations, and a quarterly process dashboard. **Reported outcomes:** - Project turnaround time decreased 23% - Client follow-up complaints were reduced significantly - Onboarding documentation was completed in half the time ### Harborview Dental Care — Trust Reset - **Industry:** Dental and healthcare services - **Scope:** Patient journey and conversion Harborview Dental Care needed a calmer digital identity and a simpler first-contact path. Existing new-patient pages were long and legal-heavy, making appointment booking difficult. We reviewed appointment and insurance communication problems, reorganized treatment pages around patient intent, improved contrast and reading flow, and added credentials and process transparency. The project included booking and callback prompts, a local FAQ, post-care education, a trust framework, appointment CTA sequencing, reduced-copy testing, and a quarterly content calendar. **Reported outcomes:** - Appointment booking actions increased 47% in six weeks - Phone-call-to-form conversion increased 39% - Average new-patient response time decreased 31% - First-visit cancellation rate was reduced ### Maple & Steel Moving — Local Reach - **Industry:** Logistics - **Scope:** Conversion, service architecture, and SEO Maple & Steel Moving had combined residential and commercial information on one site, leaving visitors unsure which service matched their needs. We split the audience into residential and commercial decision paths, created package-level offer pages, built dynamic quote-estimate blocks, and added a pre-quote qualification form. Deliverables included two service landing-page tracks, quote-estimate functionality, service bundles, a fleet profile, route-based FAQs, a pricing explainer, filtered review and testimonial functionality, local neighborhood pages, conversion tracking, and weekly review meetings. **Reported outcomes:** - Lead-form completion increased 52% - Incorrect quote calls decreased 28% - Local keyword rankings improved by three positions - Service inquiry quality score increased 35% ### Sunset Pet Clinic — Care Journey - **Industry:** Veterinary services - **Scope:** Patient care and workflow Sunset Pet Clinic needed clearer preparation information and a more accessible entry point for urgent versus routine visits. We reviewed appointment intake and after-hours referral paths, separated urgent and routine routes, created visual care timelines, added printable preparation checklists, and built a seasonal pet-care resource hub. The work also included appointment confirmations, reminders, follow-up content, and monthly reporting on navigation exits. **Reported outcomes:** - Check-in preparation calls decreased 41% - First-visit appointment confirmation increased 33% - Mobile page abandonment decreased 26% - Patient portal usage increased 57% ### North Ridge Coaching — Executive Coaching Platform - **Industry:** Professional services - **Scope:** Branding, sales funnel, and implementation North Ridge Coaching needed a clearer path from initial interest to a structured session. We developed buyer personas, created separate career and founder pathways, added a short intake survey before booking, introduced social-proof and case-story sections, and built a recurring webinar and lead-magnet content stream. The deliverables included three coaching pathways, a booking funnel, a landing-page split-test framework, calendar and form integrations, trust-proof modules, and a monthly analytics dashboard. **Reported outcomes:** - Session inquiry-to-booking conversion increased 46% - Average time to the first booked session decreased 38% - Landing-page interaction time increased 29% - Qualified leads improved across coaching tracks ### Brightline Boutique — Launch Program - **Industry:** Retail and ecommerce - **Scope:** Ecommerce, retail branding, and content Brightline Boutique needed an online presence that reflected its product curation without promising more production capacity than the team could support. We reorganized products around customer moods and seasons, created visual product grids with concise story sections, clarified shipping and sizing information, and built seasonal campaign pages. We also set up product-level interaction and return tracking and created a staff playbook for adding new products. **Reported outcomes:** - Product-page conversion increased 33% - Average order value increased 21% - Return-related confusion tickets decreased 40% - Campaign landing-page click-through rate increased 58% ## Client feedback Our portfolio includes feedback from project stakeholders across several engagements. - Lena Ortiz, Owner at Cabinets & Cup Co., said the website felt like the team rather than a template. - Owen K., Operations Lead at Atelier Design Studio, noted that lead time dropped and the team spent less time repeating administrative information. - Mina S., Marketing Manager at Northway Fitness, described the launch as calm, transparent, and measurable from the first day. Additional case-study feedback includes comments from Greenline Plumbing, Harborview Dental Care, Maple & Steel Moving, Sunset Pet Clinic, North Ridge Coaching, and Atelier Design Studio about clearer lead routing, smoother first appointments, better funnel separation, reduced front-desk friction, and more predictable client communication. ## Working with us We plan first, design second, and ship quickly. A typical engagement can include discovery, research, brand or content direction, design, implementation, measurement setup, launch support, and post-launch optimization. We can combine brand, web, and campaign work when a project needs one connected system rather than separate vendors. Book a project consultation: https://manavjig.com